📄 JOB DESCRIPTION
- Within the Marketing Operations team, reporting to the B2C Support Manager, your main missions will be to merchandise our platform(s) and support growth in your B2C region
- You will be responsible for a specific B2C country/region
🎯 TASKS
- B2C performance: You own the follow-up of the B2C performance of your region and set up relevant actions to support growth on your platform(s)
- Monitor (daily) B2C and B2B performance on your platform(s)
- Set up action plans in collaboration with other teams (CRM, Trade, Project) to act (pro-active and reactive) following trends and support growth
- Identify strategic levers to further improve the performance of your platform(s)
- Lead strategic projects for your region(s) e.g. High Returner, Loyalty follow-up, etc. by collaborating with all key stakeholders
- Merchandising of our platform(s): You deliver an attractive and optimised merchandising of the offer on your platform(s) in line with strategic Group objectives
- Manage the daily merchandising of homepage & tabs by working closely with marketing, planning and sourcing teams to ensure the best traffic allocation across businesses, strategic accounts and marketing operations
- Lock banners
- Ensure daily planning across businesses is optimised and doesn’t create issues on our homepage (e.g. too many media banners on a day where we have a strategic Flash sale opening) + challenge planning if necessary (BP HP highlight, Travel, etc.)
- Own the hiding process (daily hiding check, communication & execution as well as monthly reporting and follow-up)
- Merchandise CRM communications (daily & weekly email, brand alerts, etc.)
- Manage an intern dedicated to your region(s): ensure onboarding and training on merchandising scope, divide/assign merchandising tasks and follow up on the correct execution
- Improve member experience: You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM) to improve homepage (& tab) performance and enhance member experience
- Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking)
- Identify and arbitrate the best merchandising adjustments and mechanisms to support marketing activations (commercial events, MGM, editorial, etc.)
- Share business objectives with UX and data teams to improve the personalisation algorithm
- Daily quality & performance check: You perform daily checks to ensure everything is functioning properly on your platform(s) and performance is in line with expectations
- Be the point of contact for issues/questions/improvement opportunities for your B2C
- Perform daily checks regarding multiple marketing topics (merchandising, email sending, functioning of websites, sales banners, tools, etc.)
- Data expertise: You use data to steer actions to improve business performance (B2B & B2C)and merchandising
- Track full funnel performance and web behaviour analytics (Mixpanel) in order to enhance business & platform performance
- Track HP & tab performance through KPIs such as UV, sales entry rate, UDSV, share of voice per business, etc. in order to assess merchandising performance and steer action plans
- Collaborate with marketing data & insights, marketing excellence, Data teams to develop and improve relevant marketing reports and dashboards
- Collaboration with other teams: You collaborate and communicate with key stakeholders for your region
- Collaborate closely with your marketing colleagues to optimise the platform & performance (implement actions plans)
- Collaborate closely & coach an operational B2C merchandising colleague
- Collaborate with key local stakeholders (sourcing, Excos, etc.)
- Act as the spokesperson for your B2C region within the company
- Give support to other teams for translation needs
👉 MUST HAVE skills
- Technical skills
- Strong analytical skills (perform analysis, deduct insights, develop strategies)
- Project management
- Commercial mindset & understanding of brand environments
- Consumer mindset & understanding of consumer trends
- Marketing knowledge (digital marketing, brand & trade marketing understanding, etc.)
- Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
- Master in Veepee tools (Mixpanel, Microstrategy, Neolane, etc.)
- Professional fluency in English (spoken & written)
- Behavioral skills
- Attention to detail, organizational and prioritization skills
- Business and result oriented with an analytical mindset
- Proactivity and agility, ability to find solutions
- Creative and innovative thinking
- Strong oral and written communication skills
- Strong interpersonal skills
✅ BENEFITS
- 👉Variable bonus
- 👉Profit-sharing and incentive plan
- 👉Flexible Office with minimum 3 days on site and up to 2 days at home
- 👉Online language learning Platform
- 👉Works Council and its many benefits
- 👉CESU & vacation vouchers
- 👉Access to a company restaurant and canteen connected
- 👉Access to the gym
❓ TEAM, WHO WE ARE ?
- We are an operational data driven marketing project team working on the execution of different strategic marketing projects. With as main goals:
- ensuring the best customer journey by making the platform as relevant as possible and answering to the needs of the customer.
- Growing our member base by acquiring new members and strengthening the customer relationship with our current member base
⚙️RECRUITMENT PROCESS
- 1️⃣HR interview
- 2️⃣ Manger interview + practical test
- 3️⃣ Head of Marketing interview
We are convinced that it is up to you to define the way you work, to develop yourself and to progress. At Veepee we guarantee that you can just be yourself! For the service of diversity and inclusion, Veepee is committed to reviewing all applications received on an equal basis.
🔗COMPANY
For more information about our ecosystem : https://careers.veepee.com/en/home-page-en/
Our 6000 employees have chosen a job at Veepee to spice up their daily lives! Our teams implement new technologies to fuel our strategies, offering our customers the best possible experience.
Are you eager to learn? Veepee offers you a variety of trades to develop your career, enabling you to renew your skills constantly. Tech, logistics, sales, marketing, sales production: join us on an exciting, digital-centered journey.
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