WPP is the creative transformation company. We use the power of creativity to build a better future for our people, our planet, our clients, and our communities. For more information, visit wpp.com.WPP Media is WPP’s global media collective. In a world where media is everywhere, we bring together the best platforms, the best talent, and the best partners to develop the most innovative solutions, delivering unmatched growth for our clients. For more information, visit wppmedia.com.At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we create truly exceptional experiences, both for our clients and for our internal teams. To succeed in this role, it is essential to embody the core values that unite WPP and WPP Media:
- Be Extraordinary by fostering collective leadership that inspires truly transformational creativity.
- Create an Open Environment by finding the perfect balance between the growth of our people and the satisfaction of our clients, all built on mutual trust.
- Lead with Optimism by actively driving growth and development to mobilize our entire organization.
Wavemaker positively provokes growth for its clients by transforming consumer decision-making processes and experiences through media, content, and technology. Our name reflects both our mission and our method. We give our best for bold brands and people who relish the challenge of going further and faster, together.About the role The Global Digital Director will be working on a major French CAC 40 stock exchange quoted company with a with a strong appetence for digital, that activates media campaigns in 30+ markets globally. The role offers the opportunity:
- To manage a wide range of channels: programmatic (video, display, audio, DOOH, CTV) and social, but also SEA, influencer strategies and more
- Build & develop learning curves against growing data ambitions, attention, as well as sustainability, which constitutes a core strategic challenge in a rapidly transforming business category
- Sustainability: set common goals and help reduce carbon footprint of our media activities
- Attention: ambition to measure and optimize our campaigns on a new media currency
- Data: identify cookieless opportunities and solutions to build future-proof strategies
- Ensure all campaign elements are tracked and correspond to the media plan
- Coordinate with publishers, 3rd party suppliers (IAS, Attention & Sustainability partners) and Digital Ad Operation teams to ensure all campaign elements are correctly tracked and correspond to the media plan
- Make sure that the campaign is launched properly and communicate to the client and to the team members
- Ensure that campaigns run effectively and according to campaign objectives
- Work with the different expertise teams to suggest optimizations, taking in account attention & sustainability insights & data during the campaign and ensure that validated recommendations are well setup
- Prepare post campaign reporting templates or presentations according to the needs
- Supervise the expertise teams to build relevant post campaign analysis integrating insights and systematically proofread them prior to the client delivery
- Responsible for timely and error free campaign and budget reporting of the digital campaigns
- Coordinate with the digital expertise teams (Social, SEA etc) and Client Leadership team, prepare digital campaign quotes on the financial tool (Media Manager), ensure the accuracy of the invoices and financial reporting
- Submit media plans on the digital buying system of the agency, check their accuracy until the invoicing (Prisma)
- Ensure the accuracy of the Central digital media plans on the reporting platform (MAP)
- Briefing of publishers, media planning and direct digital buying in an international environment (occasionally)
- To build smart and effective media strategies, that are aligned with agreed client objectives and KPIs
- To coordinate set-up and launch digital campaigns with media partners and digital operation teams
- To manage quality control plan and monitor performance
- To build objective and transparent analysis of campaign performance, identifying areas for improvement and recommendations to put in place
- Ensure a fluid communication with the team members
- Make sure an errorless digital budget reporting and invoicing
- 8/9+ years of experience in digital media planning and global digital media landscape
- Solid understanding of ad operations and campaign implementation
- Ability to build and present media recommendations to client across all digital channels
- Strong analytical skills with the ability to interpret data, analyze results and present smart optimization strategies in a clear and understandable way
- Ability to be pedagogue in explaining to client complex digital/ tech solutions
- English fluent is mandatory (written & spoken)
- Ability to multi-task and prioritize effectively
- Good time management and project management skills, flawless execution, accuracy, and attention to detail
- Hands-on, problem solver, autonomous use
- Be a team player and efficient communicator
- Be open to others and ourselves and show a commitment to learning
- Be open to change and respond flexibly and quickly to the changing world
- Integration and collaborative working
- Delivering media strategy aligned with client objectives
- Media plan accuracy
- Client satisfaction
- The successful candidate will join a dedicated Client Leadership Team of 9 people passionate about planning and delivering impactful campaigns for the clients
- The person will enjoy working with a broad mix of media experts within an international environment and can connect with people in different countries
- The candidate will be welcomed in an agency team who has an excellent and trusted relationship with the clients
- Remote work: Up to 2 days per week and 2 full weeks to be taken in two installments per year.
- Two additional days off: Including Whit Monday (Pentecost Monday).
- Additional vacation days: Granted in increments of 5 years of seniority.
- 5 additional remote work days per month: For employees suffering from endometriosis.
- Disability policy: 3 paid authorized absence days per year, access to Universal Employment Service Vouchers (CESU), and specific support for employees with Recognized Disabled Worker Status (RQTH).
- Solidarity missions: Possible through the "We Care and We Act" program.
🥇 Interview with the recruitment team: An initial phone or video conference interview with a member of our recruitment team. This will allow us to better understand your skills and experience, and it will give you the opportunity to ask questions about the position and the company.🥈 Operational interview: To assess the alignment of your skills and profile with the requirements of the position.🥉 Case study: A case study will be proposed to evaluate your technical skills related to the position. Feedback will be provided.We are committed to making this process as quick and efficient as possible, while maintaining open and transparent communication throughout.WPP Media guarantees equal opportunities and considers all candidates without discrimination or consideration of specific characteristics. We are committed to fostering an environment of respect where everyone feels included and has the same opportunities for professional growth.Please consult our privacy policy to learn more about how we protect your data. While we review all applications received, we only contact those selected for an interview. #LI-Promoted