Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As Influencer Operations Manager, you will play a critical role in launching, scaling and managing a new social and influencer marketing program, with a specific focus on France.
The Difference You will Make:
We are seeking a world-class operator to help us launch, grow and oversee a new Influencer Affiliates program. You will be responsible for end-to-end execution of this program within a specifically defined region. This is a hands-on role that will require direct management of up to 100+ influencer partners, along with tight integration and communication with internal stakeholders at Airbnb. We are seeking a candidate with meticulous attention to detail; the ability to design, implement and manage scalable processes; and a strong understanding of the social media landscape, with the keen ability to identify top talent and recognize best-in-class content.
A Typical Day:
- Oversee the end-to-end execution of affiliate influencer marketing campaigns, from influencer casting and negotiations to briefing, deliverable tracking, and performance analysis, ensuring seamless implementation and impactful results
- Manage influencer agency for sourcing and recruiting influencers tailored to campaign objectives, ensuring maximum impact
- Evaluate each influencer’s program application to identify influencers who align with brand values, guidelines, and company policies
- Evaluate influencer content against internal criteria to ensure quality and alignment with brand standards
- Collaborate with the global and local marketing teams to design campaigns that are culturally relevant and resonate with local audiences
- Write clear and concise campaign briefs that align with Airbnb’s global social strategy while addressing local business and marketing needs
- Establish and maintain strong relationships with affiliates and influencers through proactive engagement and mutual collaboration
- Negotiate partner terms and agreements with influencers to maximize brand visibility, ensure content quality, and deliver maximum value while adhering to budget constraints
- Track and analyze program performance through analytics dashboards, delivering comprehensive summaries and key metrics to stakeholders
- Monitor influencer activity to identify areas for improvement and optimize content performance
Your Expertise:
- Demonstrated success in growing and managing affiliate influencer programs, driving significant engagement and brand growth
- 4+ years of related work experience, particularly in influencer and affiliate marketing programs
- Fluent in French and English
- Excellent communication, presentation and negotiation skills
- Preferably familiar with the France tech and tourism industry
- Strong organizational skills, with the ability to work autonomously while managing multiple projects simultaneously
- Excellence in cross team communication among teams and external agencies.
- Hands-on experience with affiliate marketing platforms; Impact experience a plus
- Ability to manage multiple campaigns simultaneously, meet deadlines, and prioritize tasks effectively
- Knowledge of the latest trends in digital marketing, affiliate marketing and social media landscape
- Proficiency in analyzing data to measure campaign performance, identify trends, and implement data-driven decisions
- Solid knowledge of affiliate tracking technologies, attribution models, and experience in discussing these technologies with both internal and external stakeholders
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.