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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in advertising, marketing, consulting, media, business development, or advertising agencies.
- 3 years of experience with marketing effectiveness and attribution techniques (e.g., omnichannel measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
- Experience analyzing datasets.
- Ability to communicate in French fluently to interact with local stakeholders.
Preferred qualifications:
- Experience with Media Mix Modeling, Attribution Modeling, A/B Testing.
About the job
As a Global Marketing Effectiveness & Analytical Lead, you will help our customers to achieve results through advancing their global marketing effectiveness maturity through outstanding and relevant business analysis, insights, and recommendations to drive their global measurement agenda with Google. Our GCAS Marketing Effectiveness & Analytical Leads work with global companies consulting on measurement solutions, business opportunities, and are growth mindset-driven. As an Analytical Lead focused on Google’s advertising clients in GCAS, you will use data & analytics to transform the businesses of some of the largest and most influential companies in the world.
Once you have solved these challenges, you are just as passionate about seeing your solutions come to life and consistently act as a change agent within our client’s organization, using clear and compelling data points to articulate your recommendations to stakeholders at all levels in the organization.
Global marketing done right is becoming more challenging due to fast-changing consumer expectations, changes in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google’s products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what’s next into now.
Responsibilities
- Advance measurement maturity with a portfolio of Google’s global customers.
- Advise on measurement best practices to improve Google media effectiveness, including attribution, marketing mix modeling, incrementality studies, lifetime value, quality measurement agendas, measurement experiments frameworks and playbooks.
- Develop senior relationships with internal and external stakeholders, earn their trust, and challenge the status quo together by telling stories with data, both visually and verbally.
- Build and strengthen relationships with influential cross-functional teams to deliver the best of Google to our clients.
- Analyze internal and external data identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.