The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our focus is continually championing and optimizing TikTok LIVE by working with creators to ensure a creative, fun, and safe space for all of our users.
We are seeking a results-driven Vertical Creator Lead to oversee TikTok LIVE's creator operations in for French markets. In this high-impact role, you will lead a team focused on driving revenue growth through recruiting, managing, and scaling top-performing LIVE creators. You will define and execute strategies that grow our creator ecosystem and directly impact commercial success.
This is not a marketing/branding role — it is a commercial and strategic leadership position with a focus on revenue delivery and creator monetization.
Responsibilities
- Own and deliver revenue targets for the French LIVE creator verticals, using performance metrics and analytics to optimize results.
- Build, manage and scale a high-performing sales and creator operations team; mentor direct reports and establish clear KPIs and accountability frameworks.
- Lead end-to-end strategies to recruit, retain, and grow creators who can succeed financially on TikTok LIVE.
- Deeply understand the local LIVE creator ecosystem and develop programs that align creators’ strengths with our monetization objectives.
- Use data and performance insights to make business decisions and drive scalable growth in creator earnings and content output.
- Partner cross-functionally with product, operations, marketing, policy, and finance teams to support monetization innovation and problem-solving.
- Manage internal reporting on revenue, budget forecasts, and creator performance against targets.
- Champion creator success and create sustainable growth mechanisms for both exclusive and non-exclusive creators.