Description
POSITION SUMMARY:
As a key member of the Global Marketing team at Editions de Parfums Frédéric Malle, you will contribute to the execution of the 3-year fragrance and home products strategy from concept kick-off to go-to-market plans. Supporting the team in delivering product innovations and go-to-market launch toolkits on time, you will focus on excellence in execution in collaboration with Global and regional teams.
This role calls for someone with a deep passion for fragrance, home, and luxury culture, and a genuine enthusiasm for understanding consumers, cultural diversity, and emerging trends. It requires a unique blend of creative vision and analytical precision, with the agility to manage multiple priorities seamlessly. The ideal candidate is an inspiring, proactive team player ready to contribute boldly to a brand where artistic excellence and strategic innovation come together.
KEY RESPONSIBILITIES:
Marketing Planning & GTM
- Contribute to marketing calendar planification, partnering with cross-functional teams including Regions to deliver consistent execution.
- Support deployment of marketing plan to Regions; prepare materials to support collaboration (i.e. Meetings, GTM toolkits)
- Support in driving 360 Activation creative briefs and partner with Creative and Regions to develop an asset list/strategy that addresses content needs by channel/medium across the consumer journey. Helping to identify creative assets needs/gaps against planned activation
- Tracks campaign impact & performance to inform next cycle of marketing planning
- Uphold brand equity across the full consumer funnel
Product & Conceptual Innovation
- Support NPL development, utilising key insights from cross-region and cross-functional team members and Regions via strong cross-functional partnerships and collaborations
- Oversees programs in motion and cultivate commitment to stage gate process within Global teams
- Brings innovation to market by monitoring key milestones to drive on-time execution
- Creates persuasive presentations to sell-in new Innovations for Regional Alignment and Key Stakeholder buy-in
Category Strategy
- Draws information from diverse sources on category, consumer and channel and makes fact-based recommendations that drive the business
- Demonstrates understanding of category growth drivers including pricing, distribution and assortment strategy
- Monitors competitive assortment and pricing changes
- Links forecasts back to sales performance and future demand drivers
Leadership
- Leads self: demonstrates superior project management with a self-starter, challenger spirit and is accountable for output
- Demonstrates learning agility: anticipates change, and proactively seeks knowledge and skills to make a stronger impact
- Executes with excellence and communicates results and learnings
- Builds collaborative relationships internally and externally to deliver on objectives
- Develops capabilities by codifying best practices and delivering on-the-job coaching to team
- Manages timelines and deliverables
Qualifications
- Position requires 5–7+ years of marketing in the Beauty industry. Global experience a must. Fragrance or luxury beauty experience preferred.
- Leadership and a strong taste for challenges.
- Creative mindset and analytical thinking, understanding of cultural relevance
- Demonstrate excellent verbal and written communication skills with ability to interface and build relationships with many departments across the organisation
- Entrepreneurial mindset, intellectually curious and solution-oriented
- Be highly numerate and analytical with an ability to cross reference a variety of sources to reach recommendations to unlock opportunities
- Proficiency in Microsoft Office Suite (especially Excel and PowerPoint)
- Global mindset and passion for craftsmanship, artistry, and luxury
- Fluent in English
