DIM Brands International (DBI) is an environmentally & socially responsible marketer and manufacturer of underwear under some of the strongest brands in the world (DIM, Nur Die, Lovable, Abanderado ...) for the whole family. DIM is the market leader in the French market and the favorite brand of French consumers (Kantar study, January 2021), Nur Die is market leader in the German Mass market, La Senza is market leader in women underwear in Canada, Lovable is a strong second in the Italian lingerie market. We are proud to be part of Regent group, including other fashion brands such as Club Monaco (Designer Men’s and Women’s clothing), Bally (a luxury leathergood brand) and Escada (a luxury brand for women’s fashion).
Founded in 1960, DBI has a long tradition of innovation and excellence. In 2022, the company has regained its independence and intends to accelerate its growth by relying on a clear strategy based on four axes: the development of its leading brands, a strong program of product innovations, a strong omnichannel strategy and a continuous operational excellence program. “Simplification and Scale” is our strategic motto. Our ambition is to open a new cycle of profitable growth and bring the DIM brand to its full global potential.
DBI Global Vice President, Direct-to-Consumer (M/F)
Key responsibilities:
- Lead the global and profitable expansion of the DTC business unit of the DBI group.
- Drive the DTC transformation of DBI brands (Lovable, DIM, La Senza), toward a best-in-class operation.
- Responsible for Retail operation, direct e-com sites operation and their respective omni-channel functions, across all countries where DBI is present (Italy, Canada, France and Spain; and new to develop).
- The job is based in Rueil-Malmaison (Paris suburb, France) or Grassobbio (Milan suburb, Italy) with extensive travel across Europe and North America.
Scope:
- La Senza Retail and E-Commerce in Canada + international master-franchises
- Lovable Retail and E-Commerce in Italy (own DOS and affiliates)
- DIM Retail and E-Commerce in France, Belgium, Spain, Portugal (outlet stores, shop-in-shop in department stores)
- Retail turnover 200M€.
- Number of stores 406.
- Offices in Grassobbio Italy, Columbus Ohio USA and Rueil Malmaison, France
DBI Retail Network
Actual
January
2025
La Senza
Lovable
DIM France
DIM Iberia
DIM Belgium
Total
DOS
60
64
4
1
129
Affiliate
22
1
23
Franchise
62
15
77
Outlet
2
5
24
1
32
Shop in shop
61
68
16
145
Total
124
106
90
70
16
406
Main accountabilities:
- Pivot the company from a wholesale to a DTC driven company. Vision, doubling down DTC share of business from 20 to 40% of company sales.
- Define and roll out the DTC strategy and its profitable growth plan, to achieve the above target.
- Deliver DTC business unit’s budget targets in terms of NS, OP, Inventory. Maximize return on CAPEX. Track and improve Retail & E-Commerce operational KPIs. Drive a culture of result delivery and continuous improvement (test & learn).
- Drive profitable growth by fostering the brand equity on each customer touch point, starting with an attractive merchandising plan, a superior and flawless customer journey, impactful e-store / store concept, VM and animation plan, not forgetting a strong loyalty program (recruit & retain).
- Drive profitable growth by fostering operational excellence, as much through flawless supply (right product at the right time in the right place) than tools & processes.
- Lead and develop different store operating model to maximize profitable growth: own stores, franchise / affiliate stores, master franchisee, shop-in-shop. Develop the store network (closing unprofitable stores, renew existing store consistently with up-to-date store design concept, new openings). Regularly reviews store direct profitability and implement corrective actions.
- Develop the company own e-com sites, our brand lighthouses, attracting and delighting our consumers, and ensure profitable growth.
- Lead and implement the DTC omni-channel strategy (store to web, web to store etc) with the support of IT and Logistics.
- Lead and develop the DTC teams into a world-class organization, leveraging on internal best practices and continuous learning. Harmonize and develop a strong training program in line with our strategic objectives. Attract the best talents, evaluate and develop the teams, nurture employees’ engagement. Our final customers are at the heart of everything we do.
- Responsible for a safe Retail working environment (risk assessment, incident/accident investigation, reporting, training), in compliance with regulations.
Your profile:
- Proven P&L mastering and ownership, with a track record of turn-around and delivering expected results. Strong cost management skill and ROI mentality.
- Proven DTC expertise and success.
- Extensive experience of vertical retailers is a must, ideally in fashion. Experience across different categories and retailers operating models is appreciated.
- Expertise and experience in e-commerce operation. Proven track record.
- Expertise and experience in omni-channel operation (store vs e-store). Proven track record.
- Expertise and experience in CRM and Loyalty programs. Proven track record.
- Working knowledge of retail real estate dynamics, store opening and refurbishment.
- Strong strategic capabilities. Ability to set a clear strategic transformation roadmap. Track record of implementing such transformation. DTC wide, ie retail and e-com.
- Proven Management by objectives, driving the organization through DTC KPI’s.
- Strong leadership skills. Demonstrated success in managing, leading and coaching international teams. Working efficiently within a matrix organization (especially Supply Chain and back-office).
- International experience, having operated and lived in different countries. Minimum language skills: English + French or Italian.
- Entrepreneurial, self-starter, solution driven, loyal, nonpolitical, non-ego driven but fact based and pragmatic.
Key Behaviors: Thinks Strategically, Drive for Results, Put Clients first, Collaboration (loyal, fact based & nonpolitical), Build Engaged Team, Act as an Owner.
