Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
- Ability to communicate in English and French fluently in order to work with customers.
Preferred qualifications:
- Strong knowledge of media buying tools and measurement solutions, with the ability to coach others on how to implement and optimize them.
- Solid understanding and appetite for “privacy-driven” transformation in digital marketing, implications for measurement, marketing technology and the broader digital ecosystem.
- Ability to handle fast-paced environments with a high degree of autonomy and deliver results in changing technology and market environments.
- Strong analytical skills.
- A proven track record in reaching and exceeding sales targets and OKRs.
- A demonstrated track record in customer focus and relationship building.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
The Media Effectiveness Lead defines and owns the media effectiveness agenda and priorities by industry, collaborates closely with Sales teams, develops strategies for prioritized clients, drives the adoption of modern measurement solutions, shares feedback on Google's solutions, scales solutions through third-party partners and agencies, and represents Google at events on Media Effectiveness. This role requires analytical problem-solving, relationship building, and a consultative approach in an evolving and less structured environment.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Define and own the media effectiveness agenda and priorities by industry.
- Drive timely delivery of media effectiveness roadmaps and the adoption of modern measurement solutions (MMMs and incrementality tests) across prioritized clients, working with industry managers and other specialist teams.
- Scale media effectiveness solutions (MMM, tests and experiments) adoption via third-party partners and agencies programs, and work with the Agency and Partners teams to make it happen (ex: MMM Certification Program).
- Share vertical specific needs and feedback on Google’s media effectiveness solutions to the product advocates and product communities.
