Our Story
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You'll Do
As Sol de Janeiro is rapidly growing and expanding, we are looking for a PR & Influencer Assistant Manager - EU to support & manage Sol de Janeiro EU (except DACH, PL, NL) PR, Influence & event strategy for the EU Marketing Manager. This position is a permanent contract and is based in Paris.
This role will report to the EU Marketing Manager
What You'll Be Working On
- Collaborate with local PR agencies (France, Italy, Spain, Belgium & Nordics) to implement both organic and paid influencer campaigns.
- Customize international influencer briefs to align with local market needs & new social platform trends.
- Initiate influencer casting, ensuring the selection of profiles that resonate with our brand identity & campaign targets, as well as reviewing and approving content.
- Proactively search for new content creators in each key market.
- Monitor campaign performance against established KPIs and compile comprehensive reports.
- Work closely with our retailers & distributors to orchestrate collaborations, define guidelines & approvals on all PR & influencers-related activities.
- Assess campaign outcomes through KPIs and provide detailed reports.
- Coordinate the creation and production of seeding mailers.
- Develop the PR & Influencer event strategy for the brand in collaboration with Marketing Manager.
- Collaborate with event agencies, Sol de Janeiro's creative & VM teams, and retailers to coordinate PR & influencer events from briefing to production & execution.
- Ensure all events are executed seamlessly, reflecting the brand's image and objectives.
- Assess event outcomes through KPIs and provide detailed reports.
- Strategic Initiatives & Ad-Hoc Projects:
- Explore and evaluate emerging platforms & creators.
- Cultivate relationships with new KOLs to expand our influencer network.
- Develop innovative PR strategies to enhance brand awareness and reputation.
- Contribute fresh, creative ideas for new launches, working alongside external partners (like TikTok, Influencers agencies etc.) to ensure increased efficiency.
Competition, Trend & Business Study:
- Monitor the competitive landscape across EU markets to identify key players, best-performing influencer & PR strategies, product launches, and brand activations in the beauty industry.
- Analyze emerging trends in digital platforms, content formats, and creator behaviors.
- Deliver regular benchmarking reports and strategic recommendations to support brand differentiation and local adaptation across markets.
- Regularly monitor Influencer & PR coverage via our content tracking platforms.
- Create and maintain detailed reports on PR and influencer activities.
- Assist in budget planning and management to ensure cost-efficient campaign execution.
Must Haves
- Minimum 3+ years' experience in PR & Influencer preferably in retail/cosmetics/luxury goods.
- Proven track record of managing successful influencer campaigns and PR events.
- Strong understanding of current social media platforms, trends, and analytics.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Open to travel across Europe and the United States.
- Rigor, autonomy, organization, adaptability, and proactivity are essentials for the job.
- Excellent written and spoken communication skills. Capacity to work in a multi-cultural and fast-paced environment.
- Business School or University Master's Graduate, with a major in Business, Management, or Marketing.
- Must be comfortable working a hybrid schedule (1-3 days per week in our Paris Office)
Required Language Proficiency: English fluency is a must
#LI-hybrid
Why Sol de Janeiro?
- Competitive salary and bonus program
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro