Global Media Strategist

Deezer - Paris (75)
Company Description

We are music and tech fans hailing from all over the globe, working to make Deezer the most personal music streaming service. From data scientists to tech experts, artists & labels specialists to marketers, and even in-house music editors, our team is spreading the love for music to over 180 countries. Supporting local and international artists and bringing them closer to their fans is our mission - we believe music is about diversity, multiculturalism and togetherness. Ready to join the team? We're all ears.

Job Description

How about you?

Along with the global media strategy team, your role will be to create the framework that will help the 6 digital media buyers to maximize acquisition efficiency on a global scale through the following missions:

  • Set up quarterly objectives & key results for Deezer media strategy on a global scale (FR, DE, US/LATAM, MENAT, BR, ROW) and work in collaboration with all the internal stakeholders.
  • Planning assets production and delivery hand in hand with Brand team, and sharing feedbacks to constantly improve our data driven creative excellency.
  • Driving data/research and tech initiative for acquisition to constantly refine our audience/channel/messaging strategy and push our tracking abilities to the next level.
  • Reporting: make global reporting easier through the use of dedicated tools hand in hand with Data team. Provide macro insights on campaign performance and communicate key learnings (positive and negative) to local markets.
  • Testing: lead excellent customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).
  • Driving media learning agenda prioritizing tests and trails that will ultimately impact positive revenue growth for Deezer business.
  • Lead execution of modelling efforts related to better measuring the impact of our campaigns throughout the entire conversion funnel
  • Creating media frameworks to help local markets identify relevant marketing strategy/planning/media mix.
  • Delivering audience development, insights and media strategy workshops to local marketing teams in order for them to manage their P&L.
  • Test and implement new targeting methods (ex: programmatic bidding).
  • Agencies/Partners Management: Manage and optimize our relationships with a selected set of existing partners in order to improve business growth and user experience.
Qualifications

What we are looking for:

  • 3 or 4 years experience in digital media buying (in agency or on the client side, managing acquisition channels such as Google Ads, Facebook, RTB...)
  • Strong and proven experience in media strategy.
  • Understanding of branding + DR campaigns strategies, media planning and media platforms (Offline + Digital).
  • Strong stakeholder management and collaboration skills.
  • Effective communication and organizational skills, with the ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner to influence outcomes.
  • Experience in forecasting.
  • Proven success with delivering business growth and traffic goals by building and leading digital marketing initiatives.
  • English and French speaker.
Additional Information

Life @ Deezer HQ:

  • Start-up environment with an at home vibe and outdoor space.
  • Kitchen stocked with free drinks and snacks daily.
  • Friday drinks & seasonal parties.
  • Gym access, plus yoga, pilates and boxing classes.
  • English and French language courses.
  • Hackathons & meetups.

We are an equal opportunity employer.

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