CDI – Europe Retailers Marketing Manager – H/F/X

CDI – Europe Retailers Marketing Manager - H/F/X

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story?

The role :

Permanent contract to be filled as soon as possible. Based in Paris 17th.

Reporting to the Regional Marketing Director Europe, the Retailer Marketing Manager is responsible for designing and optimizing retailer marketing strategies at a European level, in line with Clarins’ brand objectives and commercial ambitions.
In this strategic and operational role, you will collaborate closely with subsidiaries, brand teams, the European Commercial Department, and our key retail partners to accelerate sell-out and ensure brand excellence in execution.

What you’ll do :

The Europe Retailers Marketing Manager has the following roles and responsibilities:

• Define objectives, strategy, and trade action plans aligned European ambitions (subsidiary priorities, marketing plan, commercial policy, brand guidelines).
• Share the strategy upstream and downstream with internal (global and local markets) and external stakeholders (retailers) to ensure alignment around a common plan.
• Recommend differentiated plans by retailer (AVP, retailer media, etc.), incorporating retailer-specific insights and input from the Commercial Department, while respecting Clarins’ priorities.
• Ensure brand expression is consistent with its DNA (territory, positioning, differentiation, benefits, platform).

2. Development, Management and monitoring of trade activations:

• Define and lead 360° activation plans as the project lead for each campaign (assortments, touchpoints, hooks, assets, key messages).
• Share 360° activation plans with internal teams (global and local markets) to enhance the overall strategy.
• Convince retailers during dedicated meetings.
• Oversee implementation of activations using retailer tools.
• Coordinate and ensure operational excellence: maximum visibility, high-quality execution of assets and materials, sales forecasts, and promotional levers, all within deadlines.
• Guarantee flawless execution.
• Propose strategic recommendations for the use of promotional levers (GWP, POS materials, samples, beauty advisors, etc.).
• Optimize digital and CRM visibility (homepage, retailer CRM, influencers, social media in collaboration with digital teams).
• Ensure efficient budget management between local and regional expenditures.

3. Category performance and drive continuous improvement:

• Manage and anticipate specific assortments for European retailers (sets, minis, limited editions).
• Ensure consistency in launch assortments across European retailers (new products, refills, formats) and their merchandising execution.
• Monitor performance analysis of activations and segments provided by the European Commercial Department.
• Coordinate post-operation reviews (qualitative and quantitative) with subsidiaries and provide optimization recommendations.
• Track competitor trade activations and draw insights to strengthen Clarins’ positioning, incorporating feedback from various countries.
• Understand retailer category strategies, analyze and challenge requests, and provide recommendations to the commercial team.
• Improve tools and dashboards for more efficient performance tracking.

• A team player with excellent interpersonal skills.
• Curious, creative, and passionate about brand building.
• Strategic and business-oriented with strong analytical capabilities.
• Organized, rigorous, autonomous, and able to anticipate and lead with confidence.
• Comfortable speaking in public and negotiating with key stakeholders.
• Fluent in English (essential); French is a plus.

• A Master’s degree in Marketing, Business, or related field (Bac+5).
• 7 to 10 years of experience in operational and strategic marketing, ideally in the selective beauty industry.
• Previous experience working with or for retailers is a strong asset.
• Solid understanding of retail dynamics and omnichannel marketing.
• Proficiency in Microsoft Office and digital marketing tools.

We have :

• Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison d'être
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment, with up to 2 days of remote working per week