Central Marketing Manager EVAI

The role of our EVAI (Evian Volvic Alpro International) Central Marketing Manager is to further increase EVAI decision power and business impact, enabling implementation of global initiatives balancing consistency, efficiency & local realities while maximizing business impact on wide channel landscape (HORECA, EC, travel & retail). More concretely:

Communication & activation – multi channel

• Gather EVAI needs (campaigns, assets, activations, portfolio initiatives) & drive the deliveries balancing brand consistency, efficiency, business priorities & local needs, working in tight collaboration with global teams (equity, shopper, inno)
• From global toolkits, recommend localization approach and global contents to be used by EVAI zones, leveraging synergies cross-zones
• Track & consolidate performance, and recommend action plan
Supporting the Marketing Director in the yearly plans building process and business reviews

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Portfolio & growth platforms

• Provide data and insight to fuel Marketing plans and premium water playground understanding
• Build the yearly calendar and pipeline for evian, Volvic, and be responsible for the tracking of transversal initiatives
Drive business cases & acceleration plans working in tight collaboration with local teams

Marketing community animation (transversal meetings animation, best practice sharing , Mkt capabilities (training animation), toolkit/ templates recommendation,

process implementation.

Central PPE budget management

Spokesperson EVAI for global teams & water community.

Internal contacts:

• EVAI Marketing community
• Hierarchical reports
• Sales team / Finance / Supply Chain / Quality
• EVAI Central HR
• Global teams
• Other departments/CBUs, according to functional needs (Factory, etc.)

External contacts: Agencies

You would typically have around 8 years relevant experience in Marketing ideally within a strong multinational FMCG company or Danone classical CBU;

experience in an international/regional role is a plus

• You are recognized for your ability to build a long-term brand vision and strategy while ensuring short-term business performance and execution.
• You have proven experience in channel activation (online/offline).
• You possess strong analytical skills, are results-oriented, and demonstrate creativity.
• You are known for your leadership: ability to manage and influence stakeholders, and to mobilize and inspire teams.
• You have initial experience in team management.

Leadership profile:

Fluent English. Other languages are welcome (French…)

EVAI-ers are always hungry for more. And Marketeers are even more hungry, always curious, innovative & creative, looking for opportunities to develop our brands & stretch profitability with limited resources. They are savvy relationship builders, with a keen business acumen. They are able to adapt their style to suit the situation to achieve winning solutions for EVAI. They are excellent strategists, able to pick & focus on their must-win battles. At the same time, they are ready to roll up their sleeves & get their hands dirty to ensure they exceed targets set.

Our EVAI Brand Marketing Manager drives Marketing plan building, leads campaigns development and transversal projects for EVAI business worldwide, acts as EVAI spokesperson for our international brands in relationship with global brand teams and drives a dedicated team for success!

With great power come great responsibilities. Are you ready to push yourself to BREAKTHROUGH?