Digital Performance Manager F/H
Essity is a contraction of two words: Essential and Necessity.
Our mission : to develop, produce, and market sustainable hygiene and health products and services and enable access to hygiene for all.
In few words, Essity is:
A Swedish group, recognized for its expertise and committed to the hygiene and health sector.
36,000 employees in more than 150 countries
A culture that encourages care, autonomy, collaboration, and the implementation of new ideas
Strong and innovative brands such as Lotus, OKAY, NANA, TENA, Demak'up, Tork, JOBST, and Radiante
About the Role :
The digital performance manager leads and manages all performance-related activities to accelerate our brands development (Nana, Tena, Lotus, Okay, Demak'up). She supports french & italian business in priority but could be also involved in other countries of the south-west region.
What You Will Do :
Drive digital acquisition strategy for our DTC websites (Search, Paid Social), from media planning to performance follow-up.
Translate central promotional plans into local media strategies in collaboration with agencies and internal teams.
Integrate MMM studies (Marketing Mix Modelling) learnings into planning and forecasting to improve media efficiency.
Monitor e-commerce website performance and user behavior using analytics tools; provide insights and recommendations for Conversation rate optimization (CRO).
Lead the strategy and execution of the French cross-category promotional platform, including budget management, acquisition, and performance monitoring with the digital agency.
Coordinate local digital agencies and contribute to cross-functional digital priorities, including MMM data analysis and reporting.
Work closely with regional and global/European digital teams to share best practices and drive continuous improvements
Who You Are :
3+ years of experience in digital performance campaigns/e-commerce/CRO
Strong organizational and analytical skills, with a results-driven mindset
Experience working with cross-functional teams including marketing, media agencies, and IT.
Working knowledge of web analytics tools (e.g., Google Analytics, Google Ads, META business manager) and e-commerce platforms (e.g. Shopify) to deliver insights and take action
Proficiency in both French and English ; additional language(s) is a plus depending on country focus.
What We Can Offer You :
2 days of home office per week for eligible employees and a daily allowance and a comfort allowance to adapt their home.
Subsidized company restaurant.
Participation and profit-sharing bonuses.
60% reimbursement of the transport card or a mileage allowance.
More about Essity :
At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards
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