Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15,000 ecommerce brands, Gorgias supports growing independent shops to globally recognizable brands.
Built for Shopify and powered by advanced ecommerce integrations, Gorgias's conversational AI understands your brand, tools, policies, and customers to drive personalized, 1-to-1 conversations — from editing orders and initiating returns to making product recommendations. Gorgias, where every customer interaction feels personal, support becomes sales, and conversations shape success.
About the Team
The Lifecycle Marketing team at Gorgias builds data-driven, AI-native campaigns that support merchants throughout their journey—from just learning about us to onboarding and activation to retention and expansion. Our work sits at the intersection of Customer Experience, Product, Success, and Marketing, enabling merchants to experience value faster and scale their usage independently.
We're a team of curious, iterative builders who love to experiment, automate, and personalize at scale using prompt-based systems and modern lifecycle tooling. You’ll join a nimble team that partners closely with Growth, PMMs, Marketing Operations, and Success to deliver high-impact experiences across channels and stages.
About the Role
As a member of our Lifecycle Marketing team, you will contribute to the strategy and execution of end-to-end lifecycle marketing efforts, inclusive of user onboarding, activation, engagement, retention, and revenue-generating campaigns. This role is perfect for someone who’s customer-obsessed, analytical, and eager to experiment with AI-driven messaging and tooling.
You’ll build and optimize lifecycle programs across email and in-product channels using segmentation, behavioral triggers, and prompt-engineered content that drives growth.
Your work will influence how merchants experience value, discover features, and expand across our product lines—accelerating time to value and supporting both self-serve and sales-assisted behaviors.
You’ll report to the Senior Manager of Lifecycle Marketing and collaborate cross-functionally with teams company-wide.
What You’ll Do
Design and execute multi-touch lifecycle campaigns across email and in-product to support onboarding, feature adoption, revenue generation, and retention goals.
Use LLM tools and prompt engineering to generate, test, and scale lifecycle content that adapts to user and account signals and factors.
Analyze product usage and merchant behavior to inform campaign segmentation, timing, and triggers.
Run experiments (A/B tests, variant routing, multivariate) to test hypotheses around messaging formats, touchpoint timing, prompt quality, and engagement strategies.
QA AI-generated content for brand alignment, performance accuracy, and narrative cohesion.
Monitor and report on performance metrics like activation rate, NRR, and feature usage to identify areas of improvement and scale what works.
Collaborate with cross-functional teams to ensure a consistent, high-quality experience across touchpoints.
Our Current Data Stack includes:
Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
CRM: Vitally and Hubspot
Data Activation: Hightouch, Segment, Zapier, Cargo
Data Transformation: dbt
Who You Are
2–4 years of experience in lifecycle, growth, CRM, or product marketing at a SaaS company—ideally in a PLG or ecommerce environment.
Proven ability to own and optimize lifecycle journeys or segments, with an eye toward accelerating product adoption and driving self-serve behaviors.
Data-driven and hypothesis-oriented: you dig into usage data to segment users, form testable ideas, and iterate quickly based on results.
Strong writing skills and comfort QA’ing AI-generated content; you’ve written and refined prompts to produce personalized, scalable messaging.
Hands-on experience with LLMs and lifecycle tooling (e.g. GPT, Claude, Customer.io, Braze, Appcues, Pendo).
Collaborative and cross-functional: you’ve worked closely with Product, Success, and Data to ship impactful campaigns and can clearly explain the why behind your decisions.
Perks and Benefits
Competitive salary & equity (90th percentile of the market worldwide)
5-week vacation plus 2 weeks RTT (We follow each country's appropriate PTO Laws)
Paid sick leave
Paid parental leave (16 weeks)
MacBook Pro
Personal credit card to buy lunches (we use Swile)
We provide private health insurance (we use Alan)
Get up to €700 to set up your workstation at home (working from home should feel breezy)
Get up to €2000 of learning material and wellness support per year! This includes €1500 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a €500 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.
Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats!
Diversity & Inclusion at Gorgias
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, experiences, and perspectives. At Gorgias, we believe that diverse teams drive innovation and better decision-making. We do not discriminate based on race, color, religion, gender identity, sexual orientation, disability, age, or any other protected status.
If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at [email protected]. Let’s grow together!
Compensation Range: €62.5K - €69K
