Marketing Officer - BSBI Paris

Your Responsibilities

About BSBI:

BSBI is proud to be expanding its presence in France with our vibrant campus in Paris. We deliver a range of master’s degrees in collaboration with PPA and ESGI, as well as programmes validated by University for the Creative Arts (UCA), giving students the unique opportunity to earn both French and UK qualifications.

Our Paris campus offers an unforgettable experience — combining high-quality education with the cultural richness of one of the world’s most inspiring cities. Our mission is to prepare students for international careers, so they can return to their home countries with a respected qualification and the experience of living, studying, and building a professional network in Paris.

BSBI France is part of the BSBI Global network, giving our students and staff access to a truly international education ecosystem. We are owned by GUS Germany GmbH (GGG) — the umbrella organisation overseeing a dynamic group of higher education institutions with more than 18,000 students across Europe and beyond.

Position Overview:

The Marketing Officer – France will be based in Paris and will report directly to the Head of Marketing – Spain & France.

This is an entry-level marketing executive role for a creative, organised, and ambitious professional who can combine local market insight with a global outlook. Your knowledge of France’s culture, language, and trends will help shape how we position our programmes for international audiences — including France Domestic, Europe, and Rest of the World.

You will work closely with central marketing teams in France, Spain, the UK, India, and Germany, who will support in delivering large-scale campaigns. You’ll still be hands-on with many tasks — particularly content creation, local events, and student engagement — but you’ll always have international colleagues and specialist teams to collaborate with.

We’re looking for someone who is:

• Passionate about educationand the opportunities it creates.
• Ideally aninternational student or graduate, with first-hand experience of global study.
• Anative French speakerwith fluent English.
• Creative, enthusiastic, and confident producing content and working with suppliers.
• Keen to travel for events, filming, and campaign activities.

• Use yourlocal market knowledgeto help adapt global campaigns for international audiences.
• Produce engaging French-language and English-language content forsocial media, blogs, email campaigns, and video.
• Capture testimonials, campus life photos, and event footage; coordinate with external providers where needed.
• Build and maintain acontent asset library(photos, videos, testimonials, graphics) for global use.
• Act as the on-the-ground marketing presence atopen days, recruitment fairs, and campus events.

• Contribute to campaigns targetingFrance Domestic, Europe, and Rest of the Worldrecruitment markets.
• Support the recruitment team by ensuring marketing activities drivequalified leadsand align with enrolment goals.
• Track campaign performance and share feedback with central teams foroptimisation.

• Work with the Head of Marketing – Spain & France and central teams in the UK, India, and Germany to deliverintegrated marketing campaigns.
• Provide local insights and feedback to help ensure campaigns resonate internationally.
• Coordinate the production, translation, and distribution of marketing materials.

• MaintainBSBI brand guidelinesin all French-language and English-language materials.
• Collaborate with design, PR, SEO, and social media teams to integrate Paris campus activities into wider campaigns.
• Partner with academics to help positionprogrammeseffectively for multiple global markets.

• Monitor analytics for social media, email, and campaign activity; prepare regular performance updates.
• Suggest creative approaches to content, events, and digital engagement based on audience feedback and trends.
• Stay informed oncompetitor activitiesand relevant market developments.

Your profile

Qualifications/Education

• Degree in Marketing, Communications, or related field (or equivalent experience).

• Native French with excellent written and spoken communication skills.
• Fluent English (additional languages a plus).
• Strong copywriting and editing skills in French.
• Familiarity with social media management, email marketing, and content creation.
• Comfortable with basic video/photo editing tools or working with external providers.
• Organized, adaptable, and collaborative.

• Minimum 1 year in a marketing-related role (internships included).
• Experience in content creation, community management, or event participation.
• Understanding of international audiences or recruitment marketing is desirable.
• CRM and analytics platform knowledge is a plus.

Why us?

Joining BSBI France means joining a global organisation. We are part of GGG and the Global University Systems (GUS) network, offering international collaboration, career growth, and opportunities to work on projects with colleagues worldwide.

We are building a strong presence in Paris, giving ambitious professionals the chance to contribute to something dynamic, entrepreneurial, and future-focused. You’ll be part of an international marketing team working across multiple countries, markets, and student recruitment regions.

About us