Performance Marketing Specialist - B2B

Join Proton and build a better internet where privacy is the default

Proton is one of Europe’s fastest growing scale-ups, serving more than 100 million users around the world. Since the launch of our first service – Proton Mail – in 2014 by scientists who met at CERN, Proton now provides an ecosystem of well-known services such as Proton VPN, Proton Drive (encrypted file storage), Proton Pass (encrypted password manager) and much more.

Our mission is to build a more ethical and responsible alternative to Big Tech services, with a focus on end-to-end encryption, privacy, open-source and ease-of-use. Our user-first approach has helped Proton grow organically to serve millions of consumers and businesses around the world, with users from organisations including The Guardian, The New York Times and the UN. Proton does not have venture capital investors, is profitable and self-sufficient, and today has over 500 employees representing over 40 nationalities. We're headquartered in Geneva, Switzerland, with additional offices in Zurich, London, Paris, Barcelona, Taipei, Skopje, Vilnius and Prague.

As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies: we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas and your ambition to make it happen.

The role

We are seeking a highly skilled Performance Marketing Specialist - B2B to drive and optimize our digital advertising efforts. This hybrid role combines hands-on media buying with strategic collaboration and oversight of an external performance marketing agency. You will be responsible for scaling our marketing campaigns, ensuring a measurable impact on lead generation and conversion metrics. This includes end-to-end management of PPC and paid media campaigns, including planning, creative briefing, tracking, reporting, and continuous optimization.

You will work closely with the Performance Marketing Manager to acquire new B2B customers for our Business suite of products. The ideal candidate has a deep understanding of the B2B landscape, excels at data-driven decision-making, and thrives in a fast-paced, results-oriented environment.

Being part of the Performance Marketing team means you will have direct impact on how fast Proton's mission and voice will spread around the world, and you will be creating a safer internet for everyone.

What you will do

• Build ROI positive desktop and app performance campaigns across various platforms (e.g., Google Ads, LinkedIn Ads, Meta).
• You will be accountable for key performance metrics, including cost-per-lead (CPL), return on ad spend (ROAS), and customer acquisition cost (CAC), ensuring campaigns deliver measurable ROI.
• Partner with a performance marketing agency to scale campaigns effectively across web and mobile.
• Provide clear briefs, oversee campaign implementation, and evaluate agency performance.
• Align in-house efforts with agency activities to ensure seamless execution.
• Support Brand & Product Marketing teams with activation of awareness and experimental campaigns.
• Implement and manage privacy-first tracking and attribution methodologies to accurately measure campaign effectiveness and identify areas for improvement.
• Leverage privacy-first mobile tracking and attribution methodologies through an MMP to accurately measure app campaign effectiveness and uncover areas for optimization.
• Provide regular reporting and insights on campaign performance, KPIs, and actionable recommendations for optimization.
• Work closely with Ad Tech team to automate processes and troubleshoot campaign issues.
• Drive creation of campaign assets in collaboration with Inbox, VPN, Pass and Drive business units to acquire B2B leads and clients.
• Challenge the B2B funnels and provide recommendations to increase the conversion rate.
• Stay updated on industry trends, competitive activity, and emerging advertising platforms.
• Refine targeting strategies based on audience insights and segmentation.

Job requirements

• Strong experience in digital marketing, with a focus on B2B user acquisition and performance marketing
• Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms, with a strong emphasis on B2B tech and subscription-based brands
• Strong platform expertise of Google Ads, LinkedIn ads, paid social, and other relevant B2B media
• Excellent skills in Excel for data analysis, reporting and budget tracking
• Experience with marketing automation tools and lead scoring & nurturing
• Experience with CMS and building landing pages
• Experience in driving positive ROI through paid media campaigns
• Experience in automation and basic coding is a plus
• Excellent verbal and written communications skills (English)
• Ability to deriving insights from complex data sets and convey them in a clear and understandable manner
• Highly organized with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
• Willingness to learn new tools, technologies and methodologies

Even if you don’t meet all the requirements listed above, but feel you could still be a great fit, please still apply.

Why Proton:

• Work with the best – Hiring at Proton is extremely selective. We believe that small teams with exceptional talent will always outperform larger teams with more bureaucracy. Build quickly with smart people from some of the world’s top universities and organisations who are here because they want to get things done.
• Grow with us – As one of Europe’s fastest growing tech companies, we provide opportunities for rapid career advancement. We prefer to promote from within whenever possible.
• Do work that matters – Proton’s services are at the forefront of defending freedom and democracy around the world, and our work helps save the lives of journalists and activists working on the front lines.
• Be part of a movement – Proton is not just world-class products and services; we are also leaders of a broader community-driven movement advancing a more socially responsible way of doing business online. Whether it’s through maintaining the core open-source libraries used by thousands of other businesses or providing financial/technological support to aligned organisations, your work will have an outsized impact on the world.
• Benefits – in addition to flexible working hours and career growth support, Proton offers other benefits such as free lunch at the office (or dinner, if needed) along with a supportive, tight-knit in-person office culture. All team members can also be shareholders, with the opportunity to gain outsized financial rewards for our success together.

Check our social media to learn more about Proton: 

LinkedIn ,Reddit ,X, YouTube

Our Commitment to Diversity and Inclusion

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio-economic background, feel valued and empowered. We strive to create equal opportunities, promote open dialogue, and support continuous learning to ensure every voice is heard and respected.

If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.

Candidate Privacy Notice

When you apply for a position, refer a candidate, or are considered for a role at Proton Technologies AG (Proton, we, us, or our), your information is stored in Greenhouse, in accordance with their Service Privacy Policy. This information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your background and skills.

If we no longer have a legitimate business need to process your information, we will either delete or anonymize it. Should you have any inquiries about how we use or manage your information, or if you wish to access, correct, or delete your data, please contact our privacy team.

Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton.

To learn more about our privacy policy, please visit our privacy policy page.