VP Marketing & Investor Relations

Role overview

Main Responsibilities

• Strategic Marketing Leadership: Develop and execute global marketing strategies, with a focus on partner marketing, that align with Tradedoubler’s business objectives. Drive growth through innovative marketing approaches, supporting local market needs while maintaining global consistency.
• Sales & Marketing Alignment: Actively contribute to the global sales strategy for partner marketing. Collaborate closely with sales teams across different markets to ensure marketing activities support client conversations, drive conversions, and meet sales objectives.
• Sales Funnel & MQL Ownership:
  • Own and optimize the full marketing-to-sales funnel, from lead generation to handover to sales.
  • Define and refine MQL, SAL and SQL criteria in partnership with sales, ensuring alignment and clarity across teams.
  • Implement lead scoring, nurturing and routing processes to enhance lead quality and conversion rates.
  • Track funnel metrics and attribution to measure performance and inform strategic adjustments.
  • Ensure strong collaboration with sales, including feedback loops to improve funnel efficiency and maximize ROI.
• Global Campaign Management: Create, execute, and oversee global partner marketing campaigns that deliver measurable results, ensuring campaigns are tailored to the needs of each market while contributing to Tradedoubler’s overall growth targets.
• Brand Identity & Positioning: Lead the evolution of Tradedoubler’s global brand identity and positioning, ensuring it reflects the company’s values and resonates with global audiences, while adapting to local market dynamics.
• Investor Relations Strategy: Develop and manage Tradedoubler’s Investor Relations strategy, ensuring regular, transparent communication with investors, analysts, and stakeholders. Provide clear insights into company performance, market strategy and growth potential.
• Reporting & Stakeholder Engagement: Oversee the preparation of investor reports, financial presentations and updates, aligning marketing and business performance to foster investor confidence and engagement.
• Leadership & Team Collaboration: Lead the global marketing team, collaborating with local marketing teams and working closely with General Managers to ensure alignment between regional efforts and global objectives. Foster a culture of collaboration, agility, and ownership.
• Market Analysis & Customer Insights: Continuously analyze market trends, customer insights and competitive activities to identify growth opportunities, optimize campaigns and ensure Tradedoubler remains competitive in partner marketing.
• Local Market Collaboration: Work closely with local teams to optimize campaigns for regional relevance, ensuring strategies are adapted to customer segments and market conditions while maintaining global alignment.

• EBITDA Growth: Contribute directly to group EBITDA growth, with a focus on performance from global and local markets.
• Business & Market Growth: Achieve sustained growth rates across all regions, increasing market share in key sectors.
• Customer & Investor Engagement: Improve customer acquisition and retention, while enhancing investor relations and securing continued support.
• Brand Awareness: Increase global brand recognition and ensure Tradedoubler is seen as a leader in partner marketing.
• Revenue Growth: Achieve revenue growth through effective marketing campaigns and solid investor engagement strategies.
• Market Share & Investor Confidence: Expand Tradedoubler’s market share and maintain high investor confidence through transparent and effective communication.

Your profile

You’re an entrepreneurial, results-driven leader with extensive experience in digital marketing, ready to drive growth and optimize performance. With strong communication and leadership skills, you excel at mentoring teams and building lasting partnerships. Adaptable and data-focused, you thrive in dynamic environments, always aiming to achieve impactful results.

Cultural Leadership & Alignment

• Entrepreneurial Spirit: Foster a culture of innovation and hands-on leadership, empowering teams to take initiative and execute bold marketing strategies.
• Global Collaboration: Lead with a global mindset, ensuring cross-functional teams work seamlessly across regions and market dynamics, embracing Tradedoubler’s diverse cultural context.
• Values-Driven Leadership: Uphold Tradedoubler’s core values in every aspect of the role, ensuring the marketing and investor relations strategies reflect the company’s entrepreneurial, results-oriented culture.
• Agility & Ownership: Embrace and model the flexibility needed to adapt strategies in fast-moving, dynamic environments while ensuring results are delivered on time and within budget.

• Strategic Vision: Ability to think long-term and align marketing and investor relations strategies with Tradedoubler’s broader business objectives.
• Leadership: Strong leadership and people management skills, with the experience of building and leading high-performing teams across multiple regions.
• Marketing Expertise: Extensive experience in partner marketing, with a strong understanding of how marketing can support business development, sales and customer engagement.
• Investor Relations Expertise: Experience in managing investor relations, including clear, consistent communication with investors and stakeholders.
• Sales Support & Client Focus: Strong focus on aligning marketing initiatives with sales and revenue objectives, ensuring that strategies contribute directly to business growth.
• Communication & Stakeholder Engagement: Exceptional communication skills, both written and verbal, with the ability to convey complex ideas clearly and effectively to internal and external stakeholders.
• Project & Budget Management: Expertise in managing large-scale marketing projects, budgeting, and ensuring resources are allocated effectively.
• Analytical & Data-Driven: Strong analytical skills with the ability to assess campaign effectiveness and market conditions and use data to drive decision-making.